Fuel for you- Cereals only for rough guys

This is my project of marketing which was about creating new cereals for men that contain proteins.
The focal point is FUEL because it is written in red and capital letters. I choose capital letters because it really creates this rough sensation that we want to transmit to our target audience. The main elements creates a circle; in fact, from FUEL, to the ingredients, to the cereals bowl, to the man, to finally ending by NEW.